If you’re a business that sells a product or service to other businesses, you’ve probably thought about your ideal customer a lot. like
As a small to medium-sized business, these are all important questions you should be asking. But does your business understand the importance of B2B appointment setting? A solid B2B appointment setting service is an essential component of B2B lead generation.
Direct Sale Appointment (SQL) is an appointment which is basically handle by your trained Sales reps who can understand his own solution appropriately and figure out the customer pain point area and connect his own solution to customer appropriately to get the deal closed.
MQL is a process where your expert marketing team will do multiple marketing on digital, ATL, BTL etc to reach your customer persona, to generate sizeable quantity of lead for the next level of lead qualification.
SAL is a sale development activity that your SDR will perform to identify the lead quality & eligibility criteria to pursue that lead further on or not and accordingly book a sale appointment for expert sale team to take the discussion forward.
When designing a B2B lead generation program, appointment setting is something you should be very focused on perfecting. Appointment setting is the process in which prospects are delegated to sales reps so that closing reps only spend their time on qualified leads. Without an appointment setting process in place, you wouldn’t have very much success closing deals.
Handling B2B appointment setting in-house can be a costly & challenging affair. Sales outsourcing to a team of professionals allows you to focus on improving your products or services and run your business. promilo.com is an experienced B2B lead generation company that can grow your company on your behalf. Our B2B appointment setting will understand your persona and learn your business so that we can make you reach your audience at zero marketing spent & get you fixed appointments with decision maker and help you close more deals.
Based in St. Louis, Missouri, we act as an extension of your team no matter where you are. If you’re considering outsourcing your sales and marketing efforts, reach out to our team today.
At what point, exactly, should your marketing team hand off a lead to the sales team?
If you’re a business that sells a product or service to other businesses, you’ve probably thought about your ideal customer a lot.
The recent pandemic-driven shifts in our lives have impacted consumer behaviour in unprecedented ways.