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Lead Generation

Lead generation journey of MQL to SAL to SQL to Customer

At what point, exactly, should your marketing team hand off a lead to the sales team?

If you don’t know, or if there’s any confusion around when the lead should be transferred, you’re likely losing out on a healthy amount of potential revenue.

The point of transfer between marketing and sales is time-sensitive, and it can have a big impact on whether a lead eventually becomes a customer. Put another way — time kills leads.

Lead Generation

If leads are transferred to sales too early, the sales team will waste their time with prospects who aren’t ready to buy and haven’t been fully vetted. If leads are transferred to sales too late, the odds of losing leads to more timely competitors increase dramatically.

That’s why your entire team needs to work together to decide exactly when the handoff should happen. The criteria for the point of transfer should be revisited frequently, too, because your sales funnel requirements will need to adapt to meet the changing needs of your company as you grow and expand over time.

Quick Journey Understanding Of MQL – SAL – SQL - Customer

Lead generation journey is normally followed to bring the revenue which require time, team, expertise, effort, efficiency & cost. It’s not easy to manage whole of the process to find your best next customer

Proven B2B Appointment generation service to grow your Business. Handling B2B appointment setting in-house can be a costly & challenging affair. Sales outsourcing to a team of professionals allows you to focus on improving your products or services and run your business. Promilo.com is an experienced B2B lead generation company that can grow your company on your behalf. Our B2B appointment setting will understand your persona and learn your business so that we can make you reach your audience at zero marketing spent & get you fixed appointments with decision maker and help you close more deals.

Based in St. Louis, Missouri, we act as an extension of your team no matter where you are. If you’re considering outsourcing your sales and marketing efforts, reach out to our team today.